Email Marketing Campaign Vs Spam

Most of people can’t differentiate between email marketing and spam; persuading that the spam is exact the same is email marketing. Here we should differentiate between the safe email marketing and the illegal email marketing which is also called spam. In the next few points we will know exactly what Email marketing is and what is spam, and also we will know the difference between each one of them, and which one we should be using.

Spam, or Illegal Email Marketing

The definition of Spam is the use of electronic messaging systems to send unsolicited bulk messages indiscriminately [Source Wikipedia]. This means that we have 2 factors if they comes together then the message will be counted as spam. The two factors or elements are Unsolicited and Indiscriminately.

Talking by Examples

Now let’s talk by examples: Consider that I am willing to send an email advertising campaign, and I’m intending to send a message to many people who I don’t know them, in this case the factor of the unsolicited will be present. Considering each one of the mailing list has this message and I don’t know him, also he don’t know me then the other factor which called indiscriminately has been present. In this case the entire message or advertising campaign will be counted as spam. This is briefly defines the real meaning of spam messages.

Safe Email Marketing:

The definition of email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience [Source Wikipedia]. Safe email marketing means that I should have the following factors; otherwise I’ll be counted as spammer. The first factor is the integrity relationship between me and the person who I’m sending the message to, the second factor is saying something that is really beneficial to the person who receives the message.

Talking by Examples

Now let’s talk by examples: Consider that I’m willing to send an advertising campaign, and I’m intending to send a message to many people that I really have a relation with (eg. Friend, relative, client, organization… etc), these people will not have any objection receiving a message from me and at the same time I’ll avoid my message to be considered as unsolicited, so I’m in the safe side. Also if I have a number of people that really interested in a product that I’m selling in my website, and I’ve sent them some good news about this product; in this case they will be really happy knowing the good about their favorite product, by this I’ll give a positive impact to the person who receives the message and will avoid the indiscriminately factor.

From here we can start talking about how to make a successful Email Marketing Campaign

Now as we know how to make a safe email marketing campaign, a question comes into a mind. How can I collect emails and use them WISELY.

Collecting Emails

Collecting Emails and use them for your email campaign sounds really difficult and complicated, but in fact it’s easier than what you would imagine. In the next few lines you’ll know how to make your first mailing list:

Your Personal Email

It’s a treasure having a lot of emails in your email contact list and practically you don’t use them unless you want to send them a message. Why don’t you open your contact list, export the emails to a text file or whatever you want, then send all of them an advertising email related to you.

Friends of your friends

Another treasure having the contacts of your friends, first you can ask them to provide you with their friends, and once you have the list you can add it to your own list.

Websites that you’re dealing with

In our virtual life we have a lot of websites that we are really interested in, and we frequently contacting them. For example, myself I have some websites that I know their administrators and I know they won’t mind sending them an advertising campaign related to my own website.

Clients and business relations

If your website provides services or goods that you sell, and you already have some clients, make sure they will not miss your advertising campaign, because if they bought something from you they might want to buy another thing.

Newsletter subscribers

Most of website owners are neglecting the newsletter subscription script on their website. It tells the visitor all the good news without even revisiting the website. Imagine that you have visited a website liked it, and then subscribed to its newsletter; they will tell you what is the new frequently without worrying that you have to visit the website daily for the new deals.
Now we know how to get our subscribers to our newsletter campaign, another question comes, which is, How I’m going to send the email campaign.

Sending Successful & Safe Email Campaign

Once you have your mailing list ready to go, and have your email message prepared comes a question, how am I going to send the email campaign and assure it goes to the inbox, not the junk folder?

Email Campaign websites

There are many websites that allows you to simply import your contacts, create a message, testing the performance, then sends the message to the subscribers. I’ve tried some of them but myself I like to see the client’s recommendations, and also try the services then buy it if I am happy, In below you’ll find the most three successful companies provides Email Marketing.

Conclusion

Sending a safe email campaign is not as complicated as many claims, but at the same time it’s not easy, because there are many restrictions you must avoid, otherwise your activity will be counted against you.

All Comments and suggestions, or even corrections are welcome.